Our Story

In the summer of 2017, our founder, Mr. Big Timmy himself, was assigned snack duty for his daughter's travel volleyball team. He asked himself, what sort of snack do you bring to picky 16‐year‐old girls who need fuel to win their match? Are they really expected to eat 10 tangerines a day? And oh, by the way, why is the only food option inside game venues a greasy slice of pizza?

After scouring the market and coming across one boring snack option after another, Big Timmy was irritable. You see, Big Timmy’s persona in real life is much like our Big Timmy squirrel mascot - a snarky, cocky, a‐hole, sarcastic, jokester!

Irritable but determined, Big Timmy came to the realization that he needed to create his own brand of snack for his girls and at this moment, the idea for Big Timmy’s Trail Treat was born!

The scale was small - just one bag per day, per player, for a 3‐day tournament. But trust us when we tell you: 16‐year‐old girls don’t hold back on criticism. According to the team, the first few batches were too boring and had WAY too much ‘trail’ and not nearly enough ‘treat’.

After months of tinkering to put together the perfect blend, suddenly the hype was real. Big Timmy would walk in on game days with a backpack full of Trail Treat and was immediately mobbed by players, coaches, and parents clamoring for more. Ziploc sandwich bags became heat-sealed bags with branded decals as production increased before every tournament.

Unfortunately, Big Timmy was quite the busy man and despite the demand, making Trail Treat died out slowly as the girls grew older and Big Timmy became busier. But now - more than six years later - Big Timmy’s Trail Treat is ready for its comeback!

What started as a trail mix designed to fuel 16‐year‐old volleyball players has turned into the perfect, salty‐sweet TREAT you won’t have to pick through.

So c’mon ‐ ditch the trail, keep the treat!